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The company came under scrutiny in November for its relationship with Antoine Saacks, Assistant Superintendent of the New Orleans Police Department , who had worked as a consultant for United's video poker operation in Louisiana. Alpha, its new platform based on Sierra's operating system, [99] dramatically improved Bally's entire portfolio of games, leading to the release of Hot Shot Progressives, a new series of video and reel machines. June 19, San Diego Union. In , Bally celebrated the 75th anniversary of the Bally trademark with a series of special customer events in Atlantic City, Las Vegas, and Chicago. This article is about the current gaming company based in Las Vegas. Determining that its Evo platform lacked the horsepower to produce satisfying video games, [99] Bally re-engineered its entire line of video and reel-spinning slot machines. Saacks was suspended and later fired for violating a department policy against officers working for video poker companies, and for his connection to Frank Caracci, a nightclub owner tied to the New Orleans crime family. The company's current executive management team consists of: []. Bally also developed Ultimate Texas Hold'em in On November 25, , Bally acquired SHFL entertainment , a global gaming supplier operating in five primary categories: Utility products including Deck Mate card shufflers and roulette chip sorters , proprietary table games, electronic table systems, electronic gaming machines including video slot machines and iGaming. Enterprise, Nevada. Company executives felt there was a market opportunity in new riverboat and Indian casinos, where a slot maker could compete for "shelf space" without having to convince casino managers to switch from machines built by IGT , the market leader with a 70 percent share. Louis, Mississippi. Kirschbaum had contacted Bally Entertainment about a merger as early as , but Bally's CEO rebuffed him because of Alliance's heavy debt load and lack of earnings, suggesting they "develop their company a bit". Meanwhile, Alliance considered acquiring Multimedia Games, a leading maker of Class II machines for Indian casinos and bingo halls, but the asking price was too high.

Bally Technologies, Inc. Retrieved 9 June United States Securities and Exchange Commission. The company began restructuring its operations in summer InUnited Gaming expanded to Louisianawhere video poker had been legalized the year before.

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By , machine sales were in a slump, and slot route operations accounted for 80 percent of the firm's revenue, so the Cal Omega plant in Carlsbad, California was closed. In December , United changed its name to Alliance Gaming Corporation , to reflect the company's "revitalization and redefinition". Alliance began seeking ways to apply its marketing strength in the equipment business. In , United outlined a plan to become a major casino operator. In August, the River City Casino group withdrew its bid after receiving low marks from a local evaluation panel. October 27, July 26, July 3, November 4, November 25, Dow Jones News Service. A management shake-up in the wake of the SEC probe saw C. In , Bally acquired CoolSign, a multi-media management tool, from Planar. February 10, August 28, Archived from the original PDF on Retrieved Hoover's Company Records via LexisNexis. Bush 's ties to Rainwater, a fellow member of the group that owned the Texas Rangers baseball team, became a campaign issue in the race for governor because of Rainwater's involvement in gambling, Kirkland head Joel Kirschbaum described Rainwater's interest in the company as "passive". The company began seeking buyers for its slot route and casino operations in late , to narrow its focus on gaming technology. Bally took the publicly traded company from the brink of NASDAQ delisting in to record revenues and profits just two years later. Bally Technologies is focused on the casino gaming industry. March 31, July 12, August 1, March 22, February 16, October 3, December 24, Los Angeles Times. Wall Street Journal. In , Alliance changed its name to Bally Technologies, Inc. Advanced Patent made its move into the gaming industry in , acquiring United Coin Machine Company , one of the largest slot route operators in Nevada, [9] and announcing plans for the Colorado Belle hotel and casino in Laughlin , the first of a series of hotels to be built in the Las Vegas area. The natural choice was Bally Gaming International, the number two player with a 15 to 20 percent share. It also operates two research and development centers in Chennai and Bangalore, India, employing approximately people. In , the entire company adopted the Bally name. Bally Gaming and Systems were combined into a single unit in In , Bally launched Thrillions, a wide-area progressive jackpot system, [81] as part of a strategy to focus on games to be installed on a revenue-participation bonus instead of being sold outright to casinos. With Kirkland's backing in place, analysts expected the company to execute a major merger. Richard Iannone installed as president in On January 1, , the company merged with Omega Enterprises, a manufacturer of video slot machines through its Cal Omega subsidiary, in a "reverse acquisition". The company was founded in as Advanced Patent Technology. It eventually changed its name to Alliance Gaming and acquired, in , Bally Gaming International, a former division of Bally Manufacturing. As of July , more than casinos worldwide utilize Bally systems products running on more than , slot machines. On the games side, in and , Bally released a number of new gaming products, including its new Digital Tower Series, whose games feature dynamic, interactive and animated top-box displays. Also, the company commissioned Christian Marfels, author of the book Bally - The World's Game Maker [] to write an updated second edition, [85] a copy of which was given to every Bally employee. Some plans did not pan out. Rainwater's level of involvement in United became a matter of some dispute.