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3 Casino Marketing Ideas That Actually Work

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Casino marketing ideas

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We can only know for sure in retrospect. Armed with this metric you can now drill down to the individual player level and make strategic decisions to retain an individual or a segment of players. A churned player could walk back in the door tomorrow of their own accord. Luckily, we have the benefit of retrospect with advanced data analytics tools. Jul 5, Recent Posts See All.{/INSERTKEYS}{/PARAGRAPH} Maybe they were planning to visit tomorrow with their friends, or maybe they moved across the country. Divert marketing resources toward retaining players who have recently disengaged with your business, or are just about to do so, and watch your competitors scratch their heads as your player base explodes. The behavior patterns of individual churning players may seem erratic, but at a macro level they begin to make sense. Unlike, say, a cable company, there is no predetermined touchpoint where the customer decides to either renew or disengage. Your player churn rate takes the aggregate of all those individual player decisions and illuminates the commonalities between them. This is a shame because retention strategy provides by far the best return on investment. That is why strategic marketers use churn rate to measure the efficacy of retention campaigns. In the entertainment industry churn is necessarily a fluid concept. If you would like to learn more about customer retention for casinos, give us a call at or email customersuccess gaminganalytics. With our casino gaming analytics product , Gaming Analytics makes it easy to make strategic decisions to retain your player base. {PARAGRAPH}{INSERTKEYS}Updated: Aug 1, The best marketing strategy for casinos starts with the foundational understanding of the three phases of player lifecycle : Acquisition, Maximization and Retention. While the retention phase has by far the most low-hanging fruit, it is filled with its own complexities both from a data measurement, collection, and evaluation standpoint. This blind spot in the casino industry is a huge opportunity for early adopters of the lifecycle-based marketing strategy to capitalize on a market segment that everyone else is ignoring.